For the client
Three complete brand directions, each a full color + typography system. Apply one to preview the whole site instantly — every page re-skins. Nothing is locked; we can also blend or tune any of them.
Established · Institutional · Premium
Deep navy and brass with a high-contrast serif. Reads as a long-tenured, trustworthy lender — the safe, premium default for an FHA shop.
Palette
Typography
Architectural · Confident · Clean
Cool slate and emerald with a geometric grotesk and sharp corners. Feels contemporary and design-forward — pairs well with new-construction imagery.
Palette
Typography
Approachable · Residential · Elegant
Espresso and terracotta over cream with an elegant high-style serif. Leans into 'places people call home' — softer and more human.
Palette
Typography
How editing works
These themes are built as design tokens— named color and font values, not baked-in artwork. Once a direction is chosen, those tokens (plus all text and images) live in the site’s admin, where a non-technical editor can change them without code. The picker in the corner is the prototype version of that same control.
Preview a brand theme
Open full style guide →